Moose Knuckles has partnered with artist Trevor Wheatley to create a large-scale sculpture for Holt Renfrew, launching on October 6th. The installation is exhibited within the front entrance of the Yorkdale store, inviting shoppers to engage with the artwork by capturing and posting a picture on social media, for the chance to WIN A PRIVATE DINNER WITH THE ARTIST, by celebrity chef Matty Matheson.
About The Contest
WIN YOUR OWN PRIVATE FEAST WITH ARTIST TREVOR WHEATLEY, BY CELEBRITY CHEF MATTY MATHESON.
Capture and share the Trevor Wheatley for Moose Knuckles sculpture at Holt Renfrew Yorkdale, or a photo of any Moose Knuckles products in Holt Renfrew stores across Canada, with the hashtag #EATYOURHEARTOUT @MOOSEKNUCKLESCANADA to enter the contest. The grand prize includes a private Canadiana inspired dinner party for the winner and 10 friends with Trevor Wheatley, by celebrity chef Matty Matheson.
About The Sculpture
The sculpture is a true collaboration between Trevor Wheatley and Moose Knuckles in their shared exploration of double entendre - much like the Moose Knuckles brand name. The phrases Hold Tight and Private Eyes were selected for their seemingly romantic first impression, which upon further consideration can be interpreted as wayward. Holt Renfrew’s sophisticated and luxury driven lifestyle and Moose Knuckles' wild and irreverent approach, is represented within the duality of themes found in one sculpture, in one unified environment.
About Trevor Wheatley
Trevor Wheatley is a Canadian artist known for his sculptural installations that re-contextualize urban slang. Dime, snitch, nah and bless are examples of expressions turned into art in the form of large block 3D lettering, then driven out of the city. The landscapes selected for installation juxtapose the urban with the natural through a physical realization of slang, trend and the appropriation of popular language. A progression into commercial work has largely influenced the conceptual aspects of his practice, which borrows language from advertising to explore the contemporary economic climate of the art world, the cursory nature of consumerism and the ethics involved in both.