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Believe the hype! We’re opening our first ever North American flagship store in Toronto’s Yorkdale Shopping Centre this fall, and it’s going to be nothing short of radical, from the look and feel, to the soundtrack, and every detail in between.
Our new home offers an escape from the monotony of the mall, where shoppers can free their mind. Designed by the Moose Knuckles tribe, and Canadian interior design collective, Burdifilek, the 2,750 square foot space plays upon the unexpected to defy conventions, and f*ck up the status quo. Capturing the brand’s ethos for community, freedom, authenticity and balls to the wall attitude, the concept of modern rebellion is at full blast in this immersive environment.
Every element of the Moose Knuckles experience, from the architecture down to the fixture details, was hand-picked to oppose the traditions of retail, and provoke the shopper. The product collections are displayed on original sculptures to complement the raw space, and reflect a signature street sensibility. As we intend to host events, drinking contests, impromptu dance-offs, and product launches in the space, the shop will be a home base for the tribe.
Unique to this store, the full range of the Fall/Winter 2017 collection will be available to purchase, and will feature new product categories such as footwear, bags, feather-weight puffers, the Player’s Light—a new group of non-fur options for warmer climates, and exclusive styles that won’t be found anywhere else.
The flagship store will open to the public on November 4th 2017 after the brand’s friends and family break in the space with an inaugural rager.
Pop in anytime time Saturday through Sunday to celebrate our launch and you’ll receive a chance to win one of 21 ridiculous door prizes you could only expect from Moose Knuckles – peep the full details here.
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