The Fall/Winter 2022 Bunny Campaign
Shot by the acclaimed photographer Luis Alberto Rodriguez and styled by guest Artistic Director Carlos Nazario of i-D fame, the FW22 Bunny campaign depicts an early ’90s-inspired fantasy of what cozy means for creatives on the streets. As part of our Heatmakers initiative to spotlight rising talent in our community, it features R&B singer Kaash Paige, skateboarder Lil Dre and model Jaychelle as the faces of our campaign. The plush and oversized pieces allow for movement, and the result is a celebration of rule-breaking rebellion with the Bunny hoodie as fall’s must-have protective layer for youth culture.
Is yours a good or bad Bunny? That’s entirely up to you.