WE ARE NOT A SUSTAINABLE BRAND 

We do not identify as a sustainable brand, because at its core fashion thrives on newness and consumption and we believe that no brand is sustainable. 

 We are committed to making better choices every day, which is why we have made commitments on fiber and material usage, better chemical and energy management, social compliance, packaging and circular solutions.
 

At Moose Knuckles, we are committed to striving for the most responsible version of who we can be.


Starting in 2025, we will publish our first annual impact report to communicate our progress to internal stakeholders and the public.

WHAT WE’VE DONE SO FAR

KEY PILLARS
RESPONSIBILITY CIRCULARITY CLIMATE ACTIVITY COMMUNITY
RESPONSIBILITY

Implementing responsible production methods and preferred fiber sourcing strategies to support our sustainability roadmap, while aligning with the United Nations Sustainable Development Goals.
 

  • Establishing sustainable production and sourcing standards 
  • Implementing a Preferred Fiber sourcing strategy and goals 
  • Enabling supply chain traceability with a Digital Product Passport 
CIRCULARITY

Integrating recycled and recyclable materials and packaging into our supply chains, extending product lifespans by building durable products with quality materials, trims, and finishes, and diverting waste from landfills.
 

  • Embedding a circular design and sourcing strategy into product development 
  • Establishing partnerships for repair, upcycling, and recycling goals 
  • Using recycled and circular packaging 
CLIMATE ACTIVITY

Measuring and mitigating our carbon footprint by developing a carbon reduction strategy through supply chain collaborations and employee engagement.
 

  • Establishing baseline material impact data and a mitigation strategy 
  • Understanding our Scopes 1, 2, and 3 emissions and developing a mitigation strategy 
  • Publishing annual Impact Reports 
COMMUNITY

Supporting and educating our global community through creative, philanthropic initiatives that integrate sustainability and circularity, while holding ourselves accountable so our customers can track our progress. 

  • Supporting communities through philanthropic initiatives 
  • Educating employees, customers, and shareholders with a comprehensive plan 
  • Establishing a cross-functional Sustainability Team to collaborate on projects
10 THINGS WE’RE PROUD OF
  • We were brand-certified to the Responsible Down Standard in early 2024 and 100% of our down has been RDS certified since our launch. 
  • In 2023 we launched a down reclamation program with Debrand in Canada and Tersus in the USA to divert damaged inventory from incineration or landfill. 
  • We are committed to sourcing 50% of all our fabrics from certified, responsible, regenerative or recycled sources by end of 2025. 
  • By Spring 25 we will complete our transition from C6 to C0 WR treatment on our fabrics to enhance environmental sustainability and reduce harmful fluorocarbon emissions.
 
  • In 2025 we launched a partnership with Retraced to allow traceability of our supply chain, and transparency to customers. This will facilitate compliance for EPR and DPP legislation in Europe and North America. 
  • We switched from toxic silica gel packs to biodegradable, non-toxic dri-clay bags in FSC-certified paper packets. 100% of our plastic packaging is either recycled, reusable or biodegradable. 
  • In 2023 we formed a cross-functional Sustainability Team which now boasts 19 members. The Team works to integrate our sustainability goals into all departments within the company. 
  • Our retail team committed to using recycled and recyclable materials for our pop-up store builds & locally-sourced materials in our stores. 
  • In 2023 Our partnership with the Prism Prize funded the production of a music video for an up & coming artist in Canada. 
  • Last year we have donated over 500 coats to 20+ local charities around North America. 
2030 GOALS
  1. MATERIALS AND INNOVATION

The use of 100% preferred materials and fabrics of the future

2. CLIMATE ACTION WARENESS

Internal and external awareness campaigns towards our carbon reduction plan

3. RENEWABLE ENERGY

Ensuring the use of renewable energy in stores & offices.

4. CIRCULARITY

Designing for circularity, circular business models, zero waste packaging & distribution

5. TRANSPARENCY

100% supply chain traceability and transparency to our stakeholders

6. REPORTING

Regular impact reporting and stakeholder education.

KEY PILLARS

RESPONSIBLE MATERIALS

FUR POLICY